The resulting backlash led the platform to apologize and drop the season finale. However, videos circulating on social media showed that some fans were buying the products in bulk, only to dispose of the milk and yoghurt after voting. The show had urged viewers to vote for their favorite boy band contestants by scanning QR codes on the packaging of dairy products made by its sponsor. IQiyi’s decision follows a public outcry over food wastage linked to its popular talent show “Youth With You 3” in May. How China’s ‘Fan Circles’ Are Redefining Modern Fandom The 10 listed measures called for “strict regulation” of celebrity management companies and for the closure of groups that exist solely for the purpose of celebrity gossip, comment manipulation and fundraising that could negatively encourage fans to “provoke trouble.” The notice from the Cyberspace Administration of China (link in Chinese) said it is stepping up regulatory measures after local authorities achieved “a certain degree of success” in a two-month campaign that began in mid-June targeting fan club culture (link in Chinese), known as “fanquan” (饭圈). Video Streamer iQiyi Apologizes for Milk Gimmick Gone Sour “IQiyi takes its responsibility as an entertainment platform seriously,” said the New-York listed company, which produces dramas, films and variety shows and had 105 million subscribers at the end of March. On Friday, China’s top internet watchdog announced its plans to strengthen regulation over the country’s “chaotic” celebrity fan culture, with measures that include banning celebrity ranking lists and scouring “harmful” information from fan groups, such as posts about rumors and gossip. “IQiyi is cancelling its idol competition shows, and future iQiyi programs will not feature any form of online voting,” the Baidu-owned company said in a statement to Caixin. has promised to no longer run idol talent shows or host any form of online voting, as regulators intensify efforts to tackle problems festering in the country’s online fan groups, including online abuse, harmful content and malicious marketing. "The show should set more judgment standards in the players' professions and specialty to ensure its' relative fairness," he said.Chinese video streaming platform iQiyi Inc. Luo pointed that voting for purchasing milk is too "capitalistic", and this "money above all" will misguide the minors' values to see the world. Sponsors will not be able to directly link their products with the voting system of the shows anymore, and the normal way of promoting through advertisement can be acceptable," said Luo Ting, a teacher in media and public affairs at China's Communications University. "The connection between sponsors and video platforms have been weakened by the release of the notice.
These coupons allow them to attend events with certain activities, such as giving fans the opportunity to hold hands with their idols, such as members of the Japanese idol group AKB48. "The release of this notice is more targeted, especially after the scandal with Youth With You Season 3, but I don't think it will give a big hit on the shows as they can recover and continue earning profit by adjusting the competition system," Shi noted, adding that the way that Japan promotes their idol bands can be a favorable idea.įor instance, in Japan fans can earn a special coupon by buying a band's albums.
YOUTH WITH YOU 3 VOTING REGISTRATION
Shi Wenxue, a cultural critic based in Beijing, told the Global Times on Monday that this notice is sure to impact membership registration rates and audience viewership on these video platforms.
YOUTH WITH YOU 3 VOTING TV
For example, after the release of competition reality show Sisters Who Make Waves, streaming platform Mango TV saw an increase of more than 28 million users. Data fraud and participation by minors has also been banned.Īccording to media reports, these types of voting systems have had a huge impact on the number of subscribers to shows. The announcement comes after the hit show Youth With You Season 3 found itself at the center of a scandal in which tons of bottled milk was bought and wasted by fans who were trying to keep their favorite idols on the show.Īccording to the notice, the programs are strictly prohibited from setting up voting systems that require or encourage people to "vote by spending money" such as purchasing certain goods or memberships on video platforms to support competitors. Chinese competition reality shows are no longer allowed to set up systems in which fans can spend money to vote for their favorites, according to a new notice issued by the Beijing Municipal Radio and Television Bureau on Monday.
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